HUECK increases sales opportunities through 360-degree view of construction objects

Logo of HUECK System GmbH & Co. KG

ORBIS AG has installed the CRM industry solution ORBIS Construction Supplier Suite based on Microsoft Dynamics CRM at HUECK GmbH & Co KG. With this application, HUECK, a leading manufacturer of aluminum window, door and facade systems, now bundles all sales-relevant information on a central CRM platform and can manage it uniformly, consistently and in high quality. Thanks to the process, industry and consulting expertise of the experts at ORBIS, as well as tight project management, HUECK realized the implementation and launch of the solution within the specified time frame and on budget.

With the help of the ORBIS Construction Supplier Suite, HUECK has consistently designed and harmonized the sales processes in the company and can thus control them much better and more efficiently. The solution maps all the important processes in construction project management in a transparent and structured manner, so that the 100 specialist users at HUECK have a 360-degree view of each individual construction project and its complex network of data, documents and activities, as well as of the relationships with planners, architects, builders and tradesmen. Sales now keeps a close eye on each individual project phase, from identification and qualification, through request for proposal and preparation, to closing the deal. At the same time, it can quickly identify relevant construction projects and respond to invitations to tender at an early stage - a factor that is relevant to competition. The decision on the window, door and facade system is usually made quite early in the planning phase.

Sales controlling has also improved noticeably, because the information stored in the CRM solution, for example on the sales pipeline or the current status of business opportunities and construction projects, can be evaluated quickly and in great detail. The meaningful analyses and key figures that can be derived from this enable precise sales planning and a realistic forecast. Modern dashboards visualize the analyses of sales performance in a graphically clear manner, and the depth of analysis can be changed at any time using drill-down. Marketing campaigns for trade show appearances can now also be planned in the ORBIS Construction Supplier Suite.

ORBIS Construction Supplier Suite has received high praise from end users. It is fully integrated with Microsoft Outlook, and all tasks can be completed on an interface that is familiar to the user and intuitive to use. Since the sales data is available uniformly and clearly in a central CRM database, substitutions can be organized more easily because employees can quickly find their way around their colleagues' processes if necessary. The previously cumbersome search for information in documents or filing systems is no longer necessary. The CRM solution is also linked to the company's own SAP ERP system via a bidirectional interface; this ensures a smooth flow of data between the applications.

About HUECK GmbH & Co. KG
DHUECK GmbH & Co KG is a globally operating, competent producer and supplier of aluminum profile systems for window, door and facade applications. The company plans, designs, extrudes and controls high-quality aluminum systems and sells them to customers around the globe through its international subsidiaries and sales partners. In order to position itself even better on the market in the future and to be able to act more flexibly, HUECK reorganized itself in 2014 and split its business activities into three independent companies. The long-established company, founded in 1814, achieved annual sales of 183 million euros in 2011 with around 600 employees.
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ORBIS is an internationally operating software and business consulting company. ORBIS advises and supports international corporations and medium-sized companies - from IT strategy and business process optimization to system implementation and system integration. In doing so, ORBIS relies on the solutions of the market leaders Microsoft and SAP, with whom we have a close partnership. On the Microsoft Dynamics CRM platform, ORBIS offers its own certified industry solutions and best practices such as the SAP integration or service management solution and also sells these in Austria, Switzerland and the USA. In addition to CRM and BI, the close cooperation with Microsoft also extends to the Microsoft SharePoint and Office 365 platforms as well as Industry 4.0 and Microsoft Cloud Services. More than 1500 successfully implemented customer projects are proof of our many years of experience in the automotive, construction supply, service, manufacturing, consumer goods, mechanical and plant engineering, and logistics industries. Our long-standing customers include ARDEX, Bauer Maschinen, Bystronic, DencoHappel, Freudenberg, Heineken Switzerland, Herrenknecht, Herta, Hirschvogel, ifm electronic, KTR Kupplungstechnik, LAPP Insulators, Montblanc, Streck Transport, Webasto, Wolf Gruppe and ZF.

Contact for the press
Bettina Gassen
Head of Marketing
Nell-Breuning-Allee 3 - 5
66115 Saarbrücken

Tel.: +49 (0)681/99 24-692
Fax: +49 (0)681/99 24-489

Tel.: +49 681 9924-0