Dynamics 365 Customer Insights – marketing automation for tailored customer targeting

On average, prospective customers have already completed 57 percent of the customer journey before they contact your company. This means this 57 percent no longer fall within the responsibility of sales, but that of marketing. With that in mind, it's high time we turned our attention to marketing automation.

Alongside Dynamics 365 CRM, Dynamics 365 Customer Insights is a central element of the Microsoft Dynamics 365 ecosystem. The Dynamics solution for marketing automation helps you cover the entire CRM process throughout the customer journey – from marketing and sales right through to after-sales and customer service. Dynamics CRM and Dynamics 365 Customer Insights share a common central database, thereby preventing redundancy in the creation of customer and company data.

With a marketing automation solution, you digitalize all marketing activities and control all marketing processes and activities end-to-end: never planning, budgeting and implementation as well as analytics has been easier in B2B marketing. By using powerful tools like Teams (MS Office), Customer Voice and Customer Insights as well as Power BI to measure their marketing performance, companies are accomplishing their marketing projects far more easily.

From event management, email marketing and landing pages, campaign management, lead generation, lead nurturing as well as lead management, Dynamics 365 Customer Insights offers all you would expect from professional marketing automation.

Dynamics 365 Customer Insights gives you a complete picture of your customers and prospects, improving collaboration between marketing, sales, and service. Thanks to the customer profiles that build up dynamically in the Microsoft CRM system, your potential customers follow a seamless customer journey and marketing activities can be placed in a more targeted manner.

The marketing solution enables you to address your target group at the right time via the right channels with personalized information. With the help of systematic customer targeting aligned with the needs of the target group, you can offer your customers tailored products or services. With Dynamics 365 Customer Insights, you get a CRM solution that already makes the difference in the individual customer approach.

After its market launch, the marketing automation solution became one of the fastest growing marketing tools in the world. Here you will find an overview of the key benefits of Dynamics 365 Customer Insights:

The all-in-one solution for automating your marketing impresses with a variety of add-ons that you can use to extend the software:

Dynamics 365 Customer Insights – predict customer behavior

Personal relationships with customers are essential when it comes to keeping up with the competition. Since most companies do not record their customer data centrally, but in different applications, this prevents a full customer profile from emerging. Customer Insights automatically collates all data, giving you a 360-degree view of your business clients. Sales and marketing obtain an extensive overview of marketing activities and customer reactions. This facilitates more personalized and targeted campaigns in future.

Dynamics 365 Customer Voice – the fully integrable survey tool

Dynamics 365 Customer Voice is a feedback management application that allows you to track the customer metrics that matter most to your business. Based on Microsoft Forms, you can use Dynamics 365 Customer Voice to create surveys to generate customer feedback. The software solution adds the newly acquired survey data to your customer datasets in real time. This way, you'll always be up to date on what your existing customers like and don't like about your products and services.

Microsoft Teams – the collaboration platform

Teams is a collaboration tool for easy real-time collaboration between internal and external employees. Teams is included as standard with Office 365 and enables video conferencing, chats, phone calls as well as joint working on documents. Furthermore, you can access CRM data without having to leave Teams.

Make the right decisions with Microsoft Power BI

Power BI is a powerful solution for generating reports and contains a variety of cloud-based Business Intelligence functions. With the help of the intuitive interface you can merge, analyze and visualize data. Thanks to the integration with SharePoint, you can share newly gained insight with your colleagues across departments or locations.

Dashboards and analytics allow you to track your marketing initiatives and thereby identify your most successful marketing campaigns. By merging sales and marketing results, you can calculate the return on marketing investment (ROMI) for your company.

Intelligent workflows with Power Automate and Power Apps

With Power Automate you can create automated workflows. This relieves you from laborious routine tasks, saves time and makes day-to-day work easier for companies. All you need to do is define how the tool should respond once. Afterwards, when a certain circumstance occurs, you never need to do this workflow yourself again.

Power Apps  is a low-code application designer and, with its graphic modeling methods (WYSIWYG-Editor), it enables you to quickly create user-defined and web-based applications for your marketing automation application even without developer skills.

ORBIS is one of the leading Microsoft partners for Dynamics 365 Sales (CRM) in Europe. Whether it's the automotive supply industry, construction supply industry, consumer goods industry or discrete manufacturing, we have decades of cross-industry experience in Microsoft Dynamics 365 and know exactly what matters in customer relationship management. For your Microsoft marketing project, ORBIS provides you with a competent marketing team and technical consultants who support you in the precise implementation with Dynamics 365 Customer Insights.