Data Impact Lab – Manufacturing

Data is everywhere, but where does it show real business value?

In the Data Impact Lab, you can get to the heart of your ideas. In just three sessions, you'll come up with concrete solutions that noticeably improve everyday life. We use tried-and-tested approaches to do this. Would you like to prioritize your target customers in the future based on relevance and timing? With ABM scoring, you can bundle signals from the web, events, and CRM. Or you want to ensure that your leads are not only complete but also correctly assigned by using a validation agent that automatically enriches and prepares them. Even the creation of quotations can be rethought: An offer copilot guides you through configuration, pricing, and delivery dates, is integrated into your systems, and is ready to go live. These use cases interlock and improve overall sales management—from focus to routing to closing.

The Data Impact Lab provides you with the structure, team, and plan to achieve real results in 90 days.

What really works – and how quickly?

In this compact kick-off session on November 20, 2025, we will work together with all participants to develop a vision for the future of your field in two hours.

You will see inspiring examples, gather ideas and prioritise two to three specific use cases that will have a rapid impact – with a focus on business value and feasibility.

Use case examples:

• ABM scoring: Bundle signals per target customer, identify buying groups, and prioritize accounts - or better forecasts and focused sales.
• MQL validation (agent-supported): Automatically enrich and deduplicate leads and transfer them to SDRs with a briefing - for higher appointment rates and clean transfers.
• Offer Copilot: Compliant configuration, pricing, and delivery dates – integrated with CRM/ERP for faster and error-free quotes.

From idea to implementation – together, concretely, and clearly.

On December 3, 2025, at the Mercedes-Benz Museum in Stuttgart, we will work together to define a clear target vision for each selected use case and outline a simple solution.

We then create a pragmatic implementation plan for the next 90 days, which includes responsibilities, approaches, and clear metrics.

Final touches – and then you're ready to go.

On January 15, 2026, we will hold a two-hour closing session to review whether the goals, measures, and key figures are aligned, clarify final responsibilities, and set the start date for the first pilot projects.

With a neat checklist and a clear reporting rhythm, you are ready for the go live.

• Quick results instead of lengthy discussions: Achieve measurable results in just 90 days – thanks to a clear structure and focus on impact.
• Use cases that improve everyday life: Warmer leads, quotes in minutes, shorter downtimes – directly from your practice.
• Data without proliferation: Federated views, clear data packages and modern architecture principles ensure speed and quality.
• Strong collaboration: Marketing, sales, service and IT work together on solutions that really matter.
• Scale securely: Every use case is checked for business value – with concrete key figures and a clear roadmap.

The Data Impact Lab is not a lecture, but an implementation format. You will develop concrete use cases that noticeably improve everyday life in marketing, sales and service – with clear goals, simple solutions and measurable results.

Your participation includes all three sessions.

• Session 1 (remote): Gathering and prioritising ideas
• Session 2 (on-site): Target vision, solution outline and 90-day plan
• Session 3 (remote): Fine-tuning, commitment and pilot launch.

Optional: Arrange a brief preliminary meeting to discuss your use case ideas in advance – for a maximally targeted start.

Register now for all three sessions – and achieve real benefits in 90 days!