Eckes-Granini opts for ORBIS Consumer Suite: CRM from the Microsoft Cloud with mobile sales processes
ORBIS AG is introducing the CRM solution ORBIS Consumer Suite based on Microsoft Dynamics CRM Online at Eckes-Granini Group GmbH, a leading manufacturer of fruit juices and fruit-based soft drinks in Europe. Eckes-Granini intends to use the cloud-based CRM industry solution for the consumer goods industry to manage its sales processes more efficiently, flexibly and in a more targeted manner in the future, in order to provide even better support for its customers in the food retail and catering sectors.
"The cloud-based ORBIS Consumer Suite simply meets our requirements best, and we expect its use to significantly increase efficiency and flexibility in the sales processes. ORBIS AG's in-depth process and industry knowledge as well as its consulting expertise in the consumer goods sector played an important role in our decision," explains Wolfgang Menzel, IT Manager Germany at the Eckes-Granini Group. The future-proof CRM industry solution is based on the latest Microsoft technology, is continuously being further developed and can be seamlessly integrated with Microsoft Office 365. Since many typical industry processes are preset in the application, more than 80 percent of Eckes-Granini's process requirements can already be covered in the standard version.
With the help of the cloud-based ORBIS Consumer Suite, the Eckes-Granini Group intends to optimize, among other things, visit planning and personnel deployment in the field sales force. Which brands and products the field sales force will focus on placing with customers will in future be controlled by marketing campaigns that are planned in the CRM cloud environment on the basis of sales rounds. At the same time, the ORBIS Consumer Suite enables rapid entry into cloud-based mobile processes. In the future, the field sales force will be able to plan, prepare, carry out and follow up their visit tours conveniently on the road using the Apple iPad, as well as enter orders at the customer's site and transfer them directly to the CRM solution. For these purposes, the "Resco Mobile CRM App for Microsoft Dynamics" will be used, for which there is also an ORBIS Consumer Suite solution.
In addition, the field service will create the visit documentation during the customer appointment right on site and also record the expenses incurred - both online and offline. With the scalable SaaS cloud operating model, Eckes-Granini not only wants to bring more efficiency and flexibility to its sales processes, but also relieve the internal IT department of administration and maintenance tasks, leaving it more room for core tasks. The ORBIS Consumer Suite is currently being introduced for sales in Germany. Rollout to other national companies is planned for a later date.
About Eckes-Granini Group GmbH
The Eckes-Granini Group, headquartered in Nieder-Olm near Mainz, is an economically sound, independent family-owned company. The manufacturer of fruit juices and fruit-based soft drinks, which ranks among the industry leaders in Europe and employs more than 1,600 people worldwide, generated annual sales of 899 million euros in 2014. The company's foundation is formed by the premium brand granini, which is internationally renowned in the fruit juice sector, as well as strong national and regional brands. True to the guiding principle "We bring people the best of fruit for a healthy and enjoyable life", the highest quality is a top priority at Eckes-Granini - starting with the selected fruits and raw materials, through the gentle manufacturing process of the fruit-based soft drinks, to the finished product.
Further information can be found at eckes-granini.com.
ORBIS is an international operating software and business consulting company. ORBIS advises and supports international corporations and medium-sized companies - from IT strategy and business process optimization to system implementation and system integration. In doing so, ORBIS relies on the solutions of the market leaders Microsoft and SAP, with whom we have a close partnership. On the Microsoft Dynamics CRM platform, ORBIS offers its own certified industry solutions and best practices such as the SAP integration or service management solution and also sells these in Austria, Switzerland and the USA. In addition to CRM and BI, the close cooperation with Microsoft also extends to the Microsoft SharePoint and Office 365 platforms as well as Industry 4.0 and Microsoft Cloud Services. More than 1500 successfully implemented customer projects are proof of our many years of experience in the automotive, construction supply, service, manufacturing, consumer goods, mechanical and plant engineering, and logistics industries. Our long-standing customers include ARDEX, Bauer Maschinen, Bystronic, DencoHappel, Freudenberg, Heineken Switzerland, Herrenknecht, Herta, Hirschvogel, ifm electronic, KTR Kupplungstechnik, LAPP Insulators, Montblanc, Streck Transport, Webasto, Wolf Gruppe and ZF.
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